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Euphory was created by New Zealander Kyra Xavia, a qualified well-being professional based on idyllic Waiheke Island in New Zealand. Euphory means well-being and this defines the aims, purpose and philosophy of the business.

Euphory holds the firm conviction that the customer and earth benefit when consumers are empowered and educated to take responsibility for their well-being. Euphory provides the means to achieve this through offering important solutions and health information that support optimal wellness.

Arabica Roasters has worked closely with Kyra to create a line of well-being coffees. These blends are made from 100% certified organic coffees, chosen from the finest plantations around the world, and the varietals have been selected for their health properties and caffeine content to match your varying daily energy levels, moods and dietary requirements. Each blend is rich in antioxidants and phytonutrients, which are protective and beneficial to the body.

To learn more about the health effects of coffee please visit positivelycoffee.org

"Naughty but Nice" euphory Organic Blend #1

To share and enjoy during moments of intimacy, indulgence, laughter and fun or a simply wonderful treat to have on your own. Indulge yourself in this deep, rich, creamy coffee with a nice mocha aftertaste.

"Rise and Shine" euphory Organic Blend #2

The ideal coffee to brighten your day and give you an energy boost. This is a rich dark roast blend ideal on its own or with milk. It contains an excellent balance of antioxidants and caffeine to give you a good start and prepare you for the day ahead.

"Switched On" euphory Organic Blend #3

A smooth and refreshing blend to help concentration, focus and creativity. This is our highest caffeine blend and is absolutely yummy. This coffee is perfect for people who prefer their coffee black, and for those who need a morning or afternoon "pick up".

"After Dark" euphory Decaffeinated Organic Blend #4

A deliciously velvety smooth coffee perfect for special occasions, after dinner and night time.

This is a rich decaffeinated coffee blend with a nice light body, particularly good for caffeine sensitive people who still love the taste of coffee without compromise.

Decaffeinated coffee contains about one fortieth of the amount of caffeine as found in regular beans. Specialty coffees are decaffeinated in the green state by one of four methods.

  • The direct solvent method involves treating the beans with solvent, which selectively unites with the caffeine and is removed from the beans by steaming.
  • The indirect solvent or solvent-water method involves soaking the green beans in hot water, removing the caffeine from the hot water by means of a solvent, and recombining the water with the beans, which are then dried. Both processes using solvents often are called European Process or Traditional Process.
  • The water-only method, commonly known by the proprietary name Swiss Water ProcessTM, involves the same steps, but removes the caffeine from the water by allowing it to percolate through a bed of activated charcoal.
  • In the carbon dioxide method, which is only beginning to be established in the specialty-coffee trade, the caffeine is stripped directly from the beans by a highly compressed semi-liquid form of carbon dioxide.

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