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OUR HISTORY 
Roots & Shoots is an international hands-on environmental and humanitarian education program that is about making positive change happen - for our communities, for animals and for the environment. Started in 1991 by Dr. Jane Goodall and a group of Tanzanian students who wanted to make a difference in their community, R&S is now a growing global program based on the principle that everyone has the ability to bring about change.
 
Dr. Jane Goodall is a world-renowned scientist, best known for her pioneering research in Chimpanzee behavior initiated in 1960 in Gombe National Park in Tanzania. During her research she realized that, in order to save the Chimpanzees, she would have to educate the people around the world, especially the younger generation, to respect and conserve the Earth’s resources. In this spirit, the Jane Goodall Institute was founded by Dr. Jane Goodall to support her ongoing wildlife research and to spread awareness about environmental conservation worldwide; the Jane Goodall Institute’s mission is to empower individuals to take informed and compassionate action to improve the environment for all living things.

The Roots & Shoots Program is the focus of the Jane Goodall Institute in China. Since the office was established in Beijing in 2000, Roots & Shoots has been widely successful in China providing a platform for young people to organize activities outside the school curriculum and participate in environmental, humanitarian and animal protection activities in their local communities.  Since 1994, we have established over 600 R&S groups around China; and all of them are based on a spirit of volunteerism, demonstrating that individuals can make a difference through active participation.

PROVEN IMPACT
Dr. Jane Goodall spreads her message of “making a difference” across the world. This is also the message that Roots & Shoots is working to spread across China. The Roots & Shoots program came to Beijing in 1994, and established the Beijing office in 2000. The current 600 active Roots & Shoots in China, encompassing universities, middle schools and primary, supported by offices in Beijing, Shanghai, and Chengdu.

The impacts of R&S are wide-ranging and large in scale:
1. impacted over 60,000 young people, permanently changing attitudes towards the environment;
2. trained over 10,000 teachers from schools across the country;
3. inspired alumni to effect change in key roles such as Greenpeace Campaign Manager, Friends of Nature Director of Survey and Research, or Founder of Green Eyes, a local green NGO.

In 2007, a group of Masters′ students from Columbia University conducted an evaluation of Roots & Shoots’ activities in Beijing. When compared to regular students, the report proved students that joined R&S had:

1. greater knowledge of environmental and animal welfare issues;
2. greater awareness affecting attitudes and behaviors toward the environment;
3. greater compassion for wildlife and endangered animals;
4. more empowered to take action on key issues;
5. more optimistic and confident their actions yield positive community impact.

Roots & Shoots helped strengthen participants’ “confidence level regarding environment-related knowledge,” as well as changed participants’ “attitude and behavior towards the environment". Thanks to Roots & Shoots programs, members were “optimistic and confident…that the initiatives they took in their daily lives to address environmental issues would result in an overall positive impact on their local environment.”



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